UI/UX Design

Designed a full game experience aligned with the existing Grom Social app and its character universe. The concept was cost-effective and allowed kids to create and save their own versions of the game, introducing a layer of user-generated content. This approach aimed to boost engagement and expand awareness of the WSL (World Surf League) among younger audiences.

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Creative Direction

Grom Social

I directed and produced the majority of the creative for Grom Social, shaping the brand across design, marketing, characters, and digital experiences.

Product Design

World Surf League

I created and presented a prototype to partner Grom Social with the World Surf League, featuring branded characters, game concepts, and UI tailored for young surf fans.

Branding

Pro Balance Bands

I led the branding for Pro Balance Bands, creating a bold, energetic identity tailored for the fitness and performance market.

Print & Web

Eastern Surf Magazine

As Art Director, I transitioned their HTML site to a CMS platform while simultaneously designing and producing their print magazine issues.

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