After the Mamabear App was acquired by GROM, I took charge of creating all marketing materials while maintaining the existing brand identity. The goal was to position the app for families with children under 16, driving users toward the GROM app. My work included designing A/B tested landing pages, managing social media marketing campaigns, and reworking promotional app screens for the app stores to optimize user engagement and conversion.
Marketing Campaigns
Following the acquisition, I led the creation of multiple cross-platform advertising campaigns and significantly ramped up social media content. All creative assets—including design, messaging, and visual direction—were developed by me.
App Store Screens
I also designed new App Store screens that highlighted key individual features of the app, making it easier for users to understand its value at a glance.
A B Testing Campaigns
I proposed and designed A/B testing campaigns, each focused on a different feature of the app. This approach provided valuable insights into which features generated the most interest and were most effective in attracting new users.
I created and presented a prototype to partner Grom Social with the World Surf League, featuring branded characters, game concepts, and UI tailored for young surf fans.
I helped QIP modernize their online presence with a responsive website, SEO updates, improved Google Business visibility, and targeted marketing support.
