For Quality Industrial Plastics, I developed a complete brand overhaul that included a refreshed logo, a cohesive brand kit, a new website, and marketing materials that aligned with their industry-leading reputation. Along with the visuals, I helped shape the brand voice—professional, knowledgeable, and approachable—to better connect with their customers and highlight their expertise in industrial plastic supply. This comprehensive rebrand gave QIP a modern, polished presence that reflects both the strength and reliability of their products.
Branding
The brand was designed to resonate with the Gulf Coast Alabama region, incorporating elements like sea oats and a color palette that felt connected to the local environment while still appealing to an industrial audience. A clean, modern sans-serif font was chosen for its simplicity and clarity, ensuring it aligned with the professionalism and strength expected in the building and industrial sectors.
Website
I created a clean, fully mobile-responsive WordPress website for Quality Industrial Plastics that gave them the flexibility to manage content and add a blog in the future if desired. By applying simple but effective SEO practices—such as keyword optimization, clear navigation, and meta data improvements—the site became easier for customers to find and navigate on any device. I also improved their Google Business profile, aligning it with the new branding and optimized keywords. Together, these updates strengthened their online presence and helped them compete more effectively against industry competitors where they had previously been falling short.
Social Media Marketing
Product Imagery
Staying true to the brand colors, I layered white text over product imagery treated with the tan sea oats tone, anchored by the brand’s blue accents for a clean and cohesive look.
Social Media Post
Develop a content schedule with multiple posts highlighting different products in the QIP lineup, then track performance to see which products and imagery resonate best with the audience.
Email Campaign
By adding sign-up forms to landing pages, each product can build its own dedicated mailing list, allowing QIP to send targeted email campaigns based on specific product interests.
I created and presented a prototype to partner Grom Social with the World Surf League, featuring branded characters, game concepts, and UI tailored for young surf fans.
I helped QIP modernize their online presence with a responsive website, SEO updates, improved Google Business visibility, and targeted marketing support.
