For Pro Balance Bands, I created a complete branding and design kit that brought energy and credibility to the fitness space. Backed by 2024 Olympic Gold Medalist surfer Caroline Marks, the brand needed to reflect elite performance and coastal grit. From logo and packaging to marketing materials and visual identity, every detail was built to resonate with active users. Originally designed to include a subscription-based video series for training with the bands, the brand balanced inspiration, functionality, and visual impact from the ground up.
Logo
The client provided a rough AI-generated concept for the logo, which I refined into a polished mark—cleaning up the design, selecting typography, and fine-tuning the layout to achieve the right look and feel.
Branding Kit
I built a complete branding kit for Pro Balance Bands that extended far beyond the logo. This included the custom font used in the logo, a library of promotional graphics, engaging taglines, and cohesive website visuals. I also designed social media page layouts and post templates to maintain brand consistency across platforms. To support future video content, I created motion templates with branded intro titles and lower thirds—giving the brand a unified, professional presence across both digital and physical touchpoints.
Wire Frame UI/UX
Knowing the brand would require a strong e-commerce presence, I designed the full UI/UX with scalability and user experience in mind. After researching various platforms, we chose Shopify for its robust e-commerce features and flexibility. For the planned video subscription component, I explored multiple OTT streaming services and developed a pricing strategy to integrate into the broader business plan. The client also requested a live chat feature with chatbot support, so I researched and compared several options, ultimately presenting the most effective solutions for seamless customer engagement.
I created and presented a prototype to partner Grom Social with the World Surf League, featuring branded characters, game concepts, and UI tailored for young surf fans.
I helped QIP modernize their online presence with a responsive website, SEO updates, improved Google Business visibility, and targeted marketing support.
